Neil for OHIO

Complete Digital Campaign Strategy

Primary Victory & General Election Strategy | Full 4-Phase Proposal

$400K
Total Investment
42
Weeks Duration
1,200+
Content Assets
90%
District Reach

The Triple Challenge

Neil Patel faces a unique three-part challenge that requires sophisticated strategy and aggressive execution. Most campaigns would walk away. We see opportunity.

01

4-Way Republican Primary

Neil must first WIN the Republican primary against 3 other candidates on May 5, 2026.

  • Margaret Briem - Competitor
  • Carey Coleman - Competitor
  • Kevin Siembida - Competitor
  • Vote splitting across 4 candidates
  • 30-35% may be enough to win
  • Name recognition is critical
02

D+4 District

OH-13 leans Democratic by 4 percentage points after redistricting.

  • Democrats start with 52% vs Republicans 48%
  • Recent redistricting made it harder for GOP
  • Kevin Coughlin (establishment favorite) dropped out
  • He thought the district was unwinnable
  • This created the opening for Neil
  • With right strategy, 4 points is closeable
03

Incumbent Democrat Emilia Sykes

Sitting congresswoman with significant advantages in the general election.

  • Current OH-13 Representative
  • Won in 2022, seeking re-election
  • 3-5x fundraising advantage
  • Name recognition already established
  • National Democratic party support
  • Proven winner in this district
Why This Actually Creates Opportunity:

With Coughlin gone, there's NO clear Republican frontrunner. Neil's unique profile (immigrant success story + business leader + community organizer) differentiates him from career politicians. In a crowded primary, the candidate with the best organization and digital presence wins—and that's exactly what we're building.

OH-13 District Analysis

Understanding Ohio's 13th Congressional District: geography, demographics, and key constituencies that will determine the election.

📍 Geographic Coverage

  • Summit County (includes Akron)
  • Stark County (North Canton area)
  • Surrounding suburbs and towns
  • Working-class communities
  • Middle-class suburban areas

👥 Core Voter Groups

  • Working-class families
  • Union households (manufacturing, logistics)
  • Middle-class suburban voters
  • Young voters (student debt concerns)
  • Black & minority communities (Akron)
  • Veterans and military families

🎯 Key Issues

  • Jobs & local economy
  • Healthcare costs & access
  • Manufacturing & union strength
  • Inflation & cost of living
  • Infrastructure improvements
  • Education & schools
  • Public safety & veterans support

🔑 Local Influencers

  • Union leaders (UAW, Teamsters)
  • Church pastors (especially evangelical)
  • Community organizers
  • Local journalists & news anchors
  • School board members
  • Veterans groups (VFW, American Legion)
  • Small business owners

📊 Political Landscape

  • Historically competitive district
  • Shifted D+4 after redistricting
  • Blue-collar Reagan Democrats still present
  • Strong Trump performance in 2016
  • Suburban shift to Democrats post-2020
  • Economic issues trump culture wars

💪 Neil's Natural Advantages

  • Indian-American community leadership
  • Business success story (job creator)
  • Ohio Federation of Indian Associations president
  • Temple & cultural organization connections
  • Small business network throughout district
  • Fresh face vs career politicians
District Character:

OH-13 is NOT rural America and NOT mega-metro. It's working-class cities, suburbs, and small towns with a strong manufacturing heritage. Voters care about jobs, healthcare, and economic dignity. They respect business success and community leadership. Neil's immigrant entrepreneur story resonates here.

Primary Competitor Analysis

Know your opponents: understanding the three other Republicans Neil must defeat in the May 5, 2026 primary.

Primary Opponent

Margaret Briem

Republican candidate competing for the same conservative base and business community support as Neil.
Neil's Advantage: Neil's proven business success and community leadership track record provides concrete differentiation. His Ohio Federation of Indian Associations presidency demonstrates real organizational ability.
Primary Opponent

Carey Coleman

Another Republican in the race vying for conservative voters and establishment support.
Neil's Advantage: Neil's immigrant success story creates powerful differentiation from career politicians. His fresh perspective and outsider status appeal to voters frustrated with Washington.
Primary Opponent

Kevin Siembida

Third Republican candidate splitting the conservative vote in the crowded primary field.
Neil's Advantage: Neil's community mobilization capability (Indian-American networks, business associations) provides built-in volunteer and fundraising infrastructure competitors lack.
General Election Target

Emilia Sykes (Democrat - Incumbent)

Current OH-13 Representative, first elected 2022. Strong in Akron's Black community, well-funded, and has national Democratic backing.
Neil's Advantage: Incumbent vulnerability: Can be painted as Washington insider vs Neil's outsider business leader image. Economic record can be challenged. Neil's bipartisan appeal (business + community leader) can attract swing voters who want change.
Primary Strategy:

In a 4-way race, 30-35% wins. Neil doesn't need to win a majority—just a plurality. The key is early name recognition, clear differentiation ("conservative businessman vs career politicians"), and superior organization. With Coughlin gone, there's no establishment favorite, making this an open race ripe for a well-organized outsider campaign.

Campaign Overview

This proposal details the complete 42-week campaign system: winning the primary, expanding the coalition, and reclaiming OH-13.

Primary & General Victory

A unified war-room strategy to win the 4-way Republican primary in May and defeat incumbent Emilia Sykes in November.

4-Phase Execution

From Phase 1 foundation to Phase 4 victory sprint—a disciplined 42-week operation that never stops attacking.

Community Mobilization

Activate Indian-American networks, veterans, business coalitions, and key voter blocs across Summit and Stark counties.

Plurality → Majority

Secure 35% to win the primary, then expand the coalition to win the general election in a D+4 district.

Volunteer Army

Build and scale a grassroots machine of 400+ committed volunteers to knock doors and turn out the vote.

Data-Driven

Continuous optimization of messaging, ad spend, and targeting week-by-week to ensure maximum ROI.

Full-Cycle Campaign Timeline (Weeks 1-42)

PHASE 1: FOUNDATION (Weeks 1-8)

Strategic Launch

Weeks 1-2
  • Campaign Strategy & Legal Setup
  • Brand Identity & Messaging Framework
  • Voter Intelligence Mapping
Outcome: Authority locked; compliance established; precision targeting map ready.
1-2

Content Engine Start

Weeks 3-4
  • Announcement Video Production
  • Issue-Based Video Series (Economy, Border)
  • Daily Social Posting Begins
Outcome: Email list seeded; content engine live; optimization data flowing.
3-4

Paid Media Activation

Weeks 5-6
  • Ads Live on Meta/Google/YouTube
  • Targeting: Union, Evangelical, Business
  • Listening Events Setup
Outcome: Max event conversion readiness; targeted awareness established.
5-6

First Community Wave

Weeks 7-8
  • Community Dinners & Listening Sessions
  • Volunteer Recruitment Drive
  • Phase 1 Optimization Review
Outcome: Trust converted to action; Phase 2 scale decisions locked.
7-8
PHASE 2: PRIMARY DOMINATION (Weeks 9-16)

Issue Ownership

Weeks 9-10
  • Issue-Specific Direct Mail Drops
  • Town Hall Series Launches
  • Persuasion Email Sequences
Outcome: Issue association locked; name recognition climbs significantly.
9-10

Community Validation

Weeks 11-12
  • Endorsement Rollouts (Local Leaders)
  • Volunteer-Led Neighborhood Canvassing
  • Targeted Retargeting of Engaged Users
Outcome: Credibility multiplier; supporter base becomes visible.
11-12

Contrast & Differentiation

Weeks 13-14
  • "Businessman vs Politician" Contrast Ads
  • Rapid Response to Competitor Attacks
  • Supporter Mobilization Events
Outcome: Clear differentiation in crowded field; persuasion lift.
13-14

Primary Countdown

Weeks 15-16
  • GOTV "Get Out The Vote" Heavy Push
  • Daily Urgency Emails & SMS
  • Primary Election Day Operations (May 5)
Outcome: Turnout maximized; win narrative controlled.
15-16
PHASE 3: GENERAL ELECTION PIVOT (Weeks 17-28)

General Messaging Pivot

Weeks 17-20
  • Soft Pivot to General Election Tone
  • Suburban-Friendly Creative Packs
  • Independent Voter Outreach
Outcome: Independent appeal increases; swing voter persuasion lift.
17-20

Coalition Expansion

Weeks 21-24
  • Minority & Akron Outreach Push
  • Fundraising Acceleration (Q3 Focus)
  • Earned Media & Press Tour
Outcome: Community trust expansion; fundraising velocity grows.
21-24

Summer Momentum

Weeks 25-28
  • Community Festivals & Parades Tour
  • Infrastructure Lock for Fall
  • Voter Registration Final Push
Outcome: Visibility expands beyond paid media; turnout infrastructure ready.
25-28
PHASE 4: VICTORY SPRINT (Weeks 29-42)

Turnout Activation

Weeks 29-32
  • Early Vote Bank Mobilization
  • "Bank Your Vote" Digital Campaign
  • Absentee Ballot Chase
Outcome: Early vote surge; turnout machine activated.
29-32

Defense & Rebuttal

Weeks 33-36
  • Rapid Response War Room
  • Misinformation Correction Ads
  • Fence-Sitter Persuasion Ads
Outcome: Narrative protected; persuasion optimized.
33-36

Final Argument

Weeks 37-40
  • Saturation Media Buy (TV/Digital)
  • Candidate Bus Tour / Blitz
  • Closing Argument Mailers
Outcome: Momentum peaks; conversion maximized.
37-40

Victory Week

Weeks 41-42
  • 72-Hour GOTV Task Force
  • Election Day War Room
  • VICTORY on November 3
Outcome: Controlled finish; post-election trust preserved.
41-42

Deliverables by Phase

We produce tangible, campaign-owned assets every week. Here is what is delivered in each phase of the operation.

Phase 1: Foundation (Weeks 1-8)

Strategic Infrastructure
Campaign Strategy Doc, Compliance Workflow, CRM Setup, Brand Identity System
Content Assets
Announcement Video, 4 Issue Deep-Dives, 45+ Graphics, Daily Social Content
Community Tools
Volunteer Toolkits, Event Playbooks, Listening Dinner Execution

Phase 2: Primary Domination (Weeks 9-16)

Persuasion Campaigns
Weekly Direct Mail Drops, Town Hall RSVP Pages, Contrast Messaging Guide
Paid Media
High-Volume Ad Creatives, Optimization Logs, Rapid Response Assets
GOTV Push
Primary Countdown Assets, Election Day Operations Messaging

Phase 3: General Election Pivot (Weeks 17-28)

Coalition Expansion
Pivot Messaging Framework, Suburban Creative Packs, Minority Outreach Materials
Fundraising
Donor Storytelling Packs, Retargeting Audiences, High-Dollar Event Collateral
Earned Media
Press Pitch Kits, Trusted-Voice Content, Influencer Amplification Assets

Phase 4: Victory Sprint (Weeks 29-42)

Turnout Operations
GOTV Mail Series, Early Vote Reminder Campaigns, Volunteer Mobilization Schedules
War Room
Daily Email/Ad Cadence, Rapid Information Rebuttal, Misinformation Correction
Closing Argument
Final "Closing" Ads, Election Day Push Package, Post-Election Gratitude Kit

Total Campaign Deliverables

FULL 42-WEEK PRODUCTION TOTALS

531
Video Assets
Announcements, issues, bio, direct messages, shorts
740
Graphic Assets
Quotes, facts, comparisons, events, endorsements
85+
Ad Creatives
Paid campaigns across Meta, Google, YouTube
12+
Strategic Docs
Campaign playbooks, research, analysis, messaging
10+
Landing Pages
Campaign main, volunteer portals, issue microsites
50+
Email Campaigns
Nurture, persuasion, fundraising, GOTV sequences
10+
Supporter Toolkits
Volunteer guides, social sharing packs, canvassing scripts
40+
Weekly Reports
Analytics, optimization, growth tracking, ROI auditing

Campaign Success Metrics

Winning standards designed to achieve plurality in the primary and build a winning general election coalition:

Metric Category Target
Primary Name Recognition 30%+ among Republican voters
Email Subscribers 5,000+ owned data records
Volunteers Activated 400+ committed activists
District Digital Reach 80-90% of target universe
Total Event Attendance 2,500+ across all phases
Early Vote Lift +8-12% advantage
Total Content Views 1M+ across all platforms
Primary Result PLURALITY VICTORY (35%+)

Community Mobilization Strategy

Neil's community leadership creates built-in advantages. Phase 1 activates these networks with comprehensive outreach plans.

🕉️

Indian-American Community

  • Leverage Neil's Ohio Federation of Indian Associations presidency
  • Temple and cultural organization outreach
  • Indian-American business network activation
  • Diwali and cultural event participation
  • Bilingual content where appropriate
  • Community endorsements and testimonials
🐘

Republican Clubs & Organizations

  • Summit County Republican Party engagement
  • Stark County GOP outreach
  • Local Republican Women's groups
  • Young Republicans chapters
  • Conservative advocacy organizations
  • Speaking engagements at club meetings
🎖️

Veterans Community

  • VFW and American Legion post contacts
  • Veterans' issues messaging
  • Memorial Day and Veterans Day events
  • Military family support initiatives
  • VA healthcare advocacy
  • Veteran testimonial videos
💼

Business Community

  • Chambers of Commerce partnerships
  • Small business owner roundtables
  • Manufacturing sector engagement
  • Entrepreneur networking events
  • Business association endorsements
  • Job creator messaging
⛪

Faith-Based Community

  • Evangelical church outreach
  • Faith leader relationship building
  • Values-based messaging
  • Church bulletin advertising
  • Community service participation
  • Pro-family policy emphasis
🏫

Educational & Civic Groups

  • Parent-teacher associations
  • School board connections
  • Local civic organizations
  • Rotary and Kiwanis clubs
  • Education policy discussions
  • Youth program support

Dedicated Team Structure

8 specialized professionals committed to Phase 1 success:

Campaign Strategist
US-based consultant partner providing overall strategy, messaging framework, and Republican primary expertise
Creative Director
Brand consistency, visual direction, content quality control across all assets
Video Production Team
2 editors handling all video editing, motion graphics, and short-form content optimization
Graphic Design Team
2 designers creating all static graphics, infographics, and ad creatives
Content Writer
All written content, video scripts, captions, and email copy creation
Social Media Manager
Daily posting schedule, community engagement, and platform management
Paid Media Specialist
US-based expert managing ad campaigns, optimization, and political compliance
Analytics Specialist
Performance tracking, weekly reporting, and data-driven optimization recommendations

Communication Protocol

Weekly Strategy Call Every Monday, 60 minutes
Content Review Wednesday & Friday approvals
Emergency Contact 24/7 rapid response
Weekly Report Every Friday analytics
Slack Channel Real-time updates

Total Campaign Investment

$400,000

42-Week Full-Cycle War Room | All Marketing Costs Included

Phase 1: Foundation (Weeks 1-8) $50,000
Phase 2: Primary Domination (Weeks 9-16) $100,000
Phase 3: General Election Pivot (Weeks 17-28) $125,000
Phase 4: Victory Sprint (Weeks 29-42) $125,000
TOTAL CAMPAIGN INVESTMENT $400,000

What's NOT Included

  • ✗ Paid advertising spend (managed separately, est. $15K-25K)
  • ✗ Website development (existing vendor)
  • ✗ On-ground event filming (campaign provides footage)
  • ✗ Printed materials (yard signs, mailers)
  • ✗ Legal/compliance consulting (campaign's legal team)

Why This Plan Succeeds

01

Volume & Velocity

Traditional US consultants produce 10-20 content pieces per week. Our approach delivers 50-100 pieces per week. In a crowded 4-way primary, attention dominance is critical for establishing frontrunner status.

02

Proven High-Stakes Campaign Expertise

5+ years managing competitive political campaigns in complex, high-pressure environments. Experience includes crowded primaries, coalition building, rapid response warfare, and community mobilization at scale.

03

Community Mobilization Specialty

Deep expertise in ethnic community mobilization. Neil's Indian-American leadership becomes a force multiplier, not a liability. We've successfully activated diaspora communities multiple times to drive political outcomes.

04

Underdog Positioning Advantage

Kevin Coughlin's exit creates opportunity. No clear frontrunner exists. With the establishment candidate gone, Neil's outsider business success story becomes the compelling alternative that Republicans are seeking.

05

Data-Driven Optimization

Weekly performance analysis enables rapid pivots. We test, measure, and optimize continuously. What works gets amplified; what doesn't gets cut immediately. No guessing—pure data-driven decision making.

06

Primary Race Specialization

Crowded primary races require different strategies than general elections. We specialize in multi-candidate fields where differentiation, rapid name recognition, and grassroots mobilization determine victory.

THE BOTTOM LINE

Phase 1 establishes Neil Patel as a serious contender in the Republican primary through professional infrastructure, high-volume content, and strategic positioning. For $50,000, Neil receives 160+ professional assets, complete digital infrastructure, comprehensive strategy, paid media reaching 40,000+ voters, 200+ volunteers, and a clear path to primary victory.

This is not just digital marketing. This is a winning campaign foundation.

Immediate Next Steps

Upon approval, we move into immediate execution with a proven onboarding process:

1

Day 1-2: Contract & Onboarding

Contract signing, $50,000 advance payment, kick-off strategy call, asset collection form sent, platform access credentials shared, team assembly completes.

2

Day 3-5: Information Gathering

In-depth 2-hour interview with Neil, opponent research begins, district voter analysis starts, initial messaging concepts developed.

3

Week 2: Foundation Delivery

Draft strategic playbook presented, brand identity concepts shown, content calendar framework reviewed, platform optimization begins.

4

Week 3-4: Content Production Begins

First content batch delivered, announcement video published, daily posting schedule activated, weekly reporting begins.

5

Week 5-8: Full Campaign Activation

Paid media launches, community outreach activates, volunteer recruitment accelerates, momentum builds toward primary.

Timeline is Critical:

Filing deadline is February 4, 2026. Primary election is May 5, 2026. Phase 1 must begin immediately to establish dominance before filing closes and build sufficient momentum for the 3-month sprint to primary victory.

Ready to Win OH-13?

Let's start immediately. Time is critical.

Primary Election: May 5, 2026

Phase 1 must begin now to establish dominance before filing deadline (February 4, 2026)
and build momentum for the final 3-month primary sprint.

From Primary to Victory

✓ Win 4-way Republican primary (Phase 1 & 2)
✓ Defeat incumbent Democrat Emilia Sykes (Phase 3 & 4)
✓ Become Congressman for OH-13